Behavioral science, applied to security

We make small businesses more secure, without asking them to become experts.

Most cybersecurity products are built for enterprises with full-time security teams. We build for the business that has neither the time nor the budget for that. We use behavioral nudges, not jargon, to close the gap.

The problem

Three things stand between an SMB and basic security

01

Lack of awareness

Most owners don't know where they stand until something goes wrong. There's no simple, honest signal.

02

Poor-fitting solutions

Enterprise tools assume a security team that doesn't exist at a 12-person shop.

03

Back-breaking costs

The median cyberattack loss for a small business is enough to close its doors, and most of it comes down to basics left undone.

How it works

Scan, compare, nudge

The same loop behind every habit-forming, evidence-based nudge program, applied to your digital front door.

01

Scan a business's digital presence

Passive checks across email security, web hardening, and public exposure. Nothing invasive, nothing that requires installing anything.

02

Show them where they stand

A grade, compared honestly against real similar businesses nearby, since social proof is a stronger motivator than an abstract risk score.

03

Hand them the easiest next fix

Ranked by effort, not just severity, so the first thing they see is genuinely the fastest win, not the scariest one.

The nudge mechanic

Small, ranked, and achievable on purpose

Behavioral science says choice paralysis kills follow-through. So every report leads with the lowest-effort fix first, not the scariest one, and shows exactly how many points it's worth.

Add an SPF record+20 pts
Enable DMARC policy+20 pts
Add a password manager+15 pts

Run an MSP? White-label this for your clients.

Resell scored reports under your own brand, or send referrals our way. Either way, your clients get a reason to trust you more.

Talk to us